FAQ
Q: Who’s this actually for?
Stop being the midnight hero.
Senior creatives who are done being the “2am fixer” and ready to be the leader everyone trusts to steer the ship. Think ACDs, CDs, and anyone still polishing headlines instead of building the team that nails it without them.
Q: I’m already a CD. Am I going to hear anything new?
If you’re still playing creative whack-a-mole, yes.
This is the stuff no one taught you when you got the title. The behind-the-curtain strategies the best CDs use to sell big ideas, keep their sanity, and get teams performing without babysitting.
Q: How’s this different from other leadership trainings?
No accountant advice here.
Most “leadership” courses are built for middle managers and corporate lifers. They don’t touch the high-speed, ego-heavy, politics-rich reality you live in. This one does. It’s packed with campaign war stories, agency truths, neuroscience tricks, and tools you can drop straight into Monday’s meeting.
Q: What am I walking out with?
Stuff you’ll actually use.
- Frameworks for leading without micromanaging
- Ways to sell ideas to CFOs, CMOs, and anyone else with a veto stamp
- Resilience tools that keep you and your team from unraveling
- Decision-making skills for when it’s all on the line
- Influence and persuasion tactics for the toughest rooms
- A plan to stay relevant and recession-proof no matter what the industry throws at you
Q: Does this cover AI?
AI as your second brain.
Yep. You’ll see exactly how to use it for briefs, pitch prep, feedback, idea stress-tests, and spotting trends before they hit the trades.
Q: How much time are we talking?
About an hour a pop.
Each module takes around an hour. You can binge them, go week-by-week, or jump to the one you need right now. Every lesson comes with an optional action you can use in your actual work that day.
Q: Is this theory or real-world?
Real-world with brains behind it.
You’ll know why it works (neuroscience, human behavior) and exactly how to use it when your client just killed the work you love.
Q: Do I need my company to sign off?
Pay yourself now, expense it later.
Plenty of people invest in themselves and get reimbursed later. You’ll even get a short “make the boss pay” note you can send to your manager or HR.
Q: When will I actually see results?
Faster than you think.
A lot of people notice a shift after the first two modules. This isn’t “someday” learning. You’ll be trying the tools in your actual job while you’re still in the program.
